By Lauren Kelly, Miami Valley News Network
OXFORD, OHIO, Nov. 11, 2010 -- A Columbus-based firm will soon begin assessing the purchasing power and Uptown spending habits of Oxford residents and Miami University students thanks to a Nov. 2 City Council vote.
The company will track consumer spending through on-site research, credit card records, and ultimately determine what Oxford residents and Miami students are missing, looking for, and willing to spend money on.